Our vision is to be recognised as the leading transport services provider in Europe. Our focus is on winning and retaining contracts, generating organic growth and targeting key acquisitions. Ultimately, we aim to cement our reputation by delivering better services, by being more innovative and by marketing ourselves more effectively. Our customers range from individuals to public authorities and commercial concerns - so we want to build a brand that characterises us as accessible, open and approachable.

Our values are equally well defined. First and foremost, we're committed to the safety of our employees and customers. We support a culture of integrity and honesty, we encourage sustainable development and environmental awareness. We always aim to create long-term value; for our stakeholders, for our business and in the relationships we build with local communities.

As the Arriva brand becomes established throughout Europe, this Vision and these Values will become increasingly important. In fact, as we grow and as you develop, they will play a key role in both our futures.